When you have hundreds of mobile billboards driving around towns and cities then it makes sense to market them through route branding, however we've returned to branding for branding's sake yet again.
I've sat behind many GNE buses in the car, even as an 'enthusiast' I no longer know where a lot of their routes go - so having a Cherry bus saying "get out of the (traffic) jam" or an Xlines bus saying "posher than your car" doesn't really help...
RE: Branding - Stay or go?