(31 Mar 2022, 1:32 pm)Drifter60 wrote It’s interesting in a way that Go North East sort of went down the route of going into more generic route branding, using the company corporate style with just the route numbers, ie The 9 & The 49 but both no longer exist.It certainly felt like no one had any ideas and were doing it for the sake of it. The 9 (which was a previous name they'd already used for the service - not sure on the copyright for that photo, sorry) was definitely an improvement over The 49 which was just the corporate livery with a giant '49' slapped over the windows and a generic "buses run early till late" tagline - at least when it came to doing the Citaros they referenced shopping places the route served (The Bridges and Dalton Park) in the middle bit.
Did these brands exist because no one had any better ideas? No one came up with a good brand name for them and there was no ideas for a colour scheme?
Or was it a step towards gauging how a more generic corporate inspired branding style worked for a wider concept? Perhaps rebrand the whole fleet to that sort of style with perhaps a select few key core routes keeping a different style.
It would've been interesting had they gone down a similar route and maybe having a splash of colour on the front if they insisted on it - I think that could certainly work.