(01 Apr 2022, 10:32 pm)L469 YVK wrote Same argument could also be applied to the 308 & 309. One is cheaper but only slightly less frequent. The other however runs slightly more frequent and runs earlier in the morning and later at night than the other particularly between Whitley Bay and Blyth.To be honest, the 308/309 corridor really should have a joint timetable and fares. But that is another issue.
On the wider issue of branding. At most operators, that money is usually in the marketing budget and is tiny compared to labour costs and fuel. So the notion that branding costs extra is for the birds.