(02 Apr 2022, 12:03 am)6049 wrote Can Arriva afford to price match GNE? You're talking a bus every half hour at most and as has already been mentioned, limited operating hours.
The 21 is a reliable service, you know for a fine fact that you go to a bus stop and one will rock up within roughly 10mins. Fair enough, you may get customers rocking up at the stop who "get lucky" and catch an X12 which will save them 50p but in all likelihood, they'll end up catching a 21 back the other way.
I'd argue that you're not paying for the branding with that extra 50p, you're paying for the frequency. I know nothing is guaranteed in the current climate but the 21 has to be the most reliable service going - between Chester and Newcastle - you'll very rarely wait more than 15-20mins for a bus even up midnight and then you have the hourly night bus if you're out for a few sociable ones.
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Chortle