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Go-Ahead Group: “The Next Billion Journeys”

Go-Ahead Group: “The Next Billion Journeys”

Go-Ahead Group: “The Next Billion Journeys”
Go-Ahead Group sets out a new business strategy, “The Next Billion Journeys”: https://newsroom.go-ahead.com/news/the-g...n-journeys

There's more detail in the web link above, but:

The Next Billion Journeys

Our strategy, The Next Billion Journeys, will focus on three strategic objectives:
  • Improve the performance of the underlying business
  • Grow organically and externally
  • Progress new opportunities

To achieve, these objectives, Go-Ahead’s management team will prioritise five enablers:
  1. Strengthening governance and transparency
  2. Improving digital and data capabilities
  3. Consolidating Zero Emission capabilities
  4. Rebuilding post-Covid confidence with passengers and clients
  5. Enhancing people engagement and collaboration

One of the points I noted: "Emerging from the COVID-19 pandemic, Go-Ahead will implement initiatives to accelerate passenger recovery – including leveraging data to analyse new travel patterns and to tailor routes, schedules and ticketing to match passenger needs, plus marketing initiatives to rebuild confidence in public transport."

Now that could be read as something that is much needed, and really needs to happen to improve transport early morning and evening for commuters, but on the other hand it could be further eradication of anything that doesn't make a profit, similar to what has happened recently in North Tyneside. It'll be interesting to see how this one plays out, and exactly how it fits into the new world of 'partnership'
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Go-Ahead Group: “The Next Billion Journeys”