I think there needs to be a balance between keeping some sort of an identity but at the same time, keeping things so that they can be agile.

My "connecting" idea that I posted on the other thread could be something down the lines of keeping an identity but at the same time keeping things agile enough.

For example Cobalt & Coast 309:
- Fleet livery B9TL with connecting "North Tyneside & Newcastle" text

- Marketing with social media, leaflets and onboard announcement screens across the network on nearby and common feeder services

"Connecting North Tyneside & Newcastle to Cobalt Park with Service 309 running up to every 20 minutes"

Another example could be the 10 (Hexham depot):
- Fleet livery with "connecting the Tyne Valley" text.

"Connecting the Tyne Valley to Newcastle and the MetroCentre with Service 10 running up to every 30 minutes"