(26 Apr 2022, 8:02 am)Ancelljb wrote I know this isn’t GNE, but does add to the conversation of if branding should stay or go. Alex Hornby has just posted the results of the March customer feedback at Transdev on Twitter and 66% of respondents say that having a name for their route helps them identify it.

Link here to the tweet with the full results: https://twitter.com/alextransdev/status/...69568?s=21&t=N_j1j9dO8jVne624cGfeYw

Conversely, 34% disagree and there's a huge number of people who think the blinds are clear.
Not sure it needs to be one or the other, but it's interesting.

I also think recognising a bus is totally different to the idea that branding increases loyalty or grows numbers - which is what is used by the marketeers when pushing their branding agenda.

There was a famous conversation on here a while back with the long gone eazypeazy. Eazypeazy was lauding a survey which had been carried out in the Harlow Green area regarding the 1 & 24 and the never ending cycle of changes between the two.

I can't remember numbers, but the sample size was very small and it was those small respondents feedback that huge operational changes were apparently built on.
Another discussion about Passenger Focus also involved sampling techniques.
Apparently members of the forum knew nothing about surveys, research or much else. According to eazypeazy.
Ironically, I'd been reading some studies that very day around surveys and quoted names, statistics and much more from those books. It appeared quite a few others had some great knowledge too.
He/she went quiet on that subject from there on in.

Even more irony... I was doing some work with a major university just last week on a similar subject.

Edit: https://northeastbuses.co.uk/forum/showt...hp?tid=931 great discussion on sampling techniques

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(26 Apr 2022, 8:14 am)Unber43 wrote I think that is a major factor - it doesn't help if you see a 93/94 on the 27 for example.

Also 91% saying USB and Wifi are good, I would say probs the same would say the same thing about tables. However you look at the Consett Network, they have had millions of pounds of investment over the last two years roughly and if you aren't using the bus in consett now will you ever. For Consett I feel like the market had been reached.

'Good idea'.
Again, I'd want to look at it more closely and see how many of those who think it's a good idea, actually use it or can actually use it (assuming it's working).