(26 Apr 2022, 8:02 am)Ancelljb wrote I know this isn’t GNE, but does add to the conversation of if branding should stay or go. Alex Hornby has just posted the results of the March customer feedback at Transdev on Twitter and 66% of respondents say that having a name for their route helps them identify it.

Link here to the tweet with the full results: https://twitter.com/alextransdev/status/...69568?s=21&t=N_j1j9dO8jVne624cGfeYw

They're a bit dodgy worded. 66% is very low imo. Like I'd probably say yes. The catch-22 is if it wasn't branded I'd also still be able to recognise the bus so doesn't really answer anything at all as there's no alternatives.

The USB one is even worse. Do you think USB's are a good idea? Why would anyone say no to that. That's like saying do you think having comfier seats is a good idea? You'd be pretty strange to say no, even if you think the seats are comfy anyway.

Sounds like a bunch of questions to give them a pat on the back for their ideas and criticise dirty bus stops and traffic problems.

Also surely you should ask people who aren't using the bus not bus users. If you asked 100 Morrison's customers if they liked Morrisons there's a very big chance they'll like Morrison's weirdly. Ask 100 ASDA customers you'd get a very different answer.

---

(26 Apr 2022, 8:39 am)Andreos1 wrote Conversely, 34% disagree and there's a huge number of people who think the blinds are clear.
Not sure it needs to be one or the other, but it's interesting.

I also think recognising a bus is totally different to the idea that branding increases loyalty or grows numbers - which is what is used by the marketeers when pushing their branding agenda.

There was a famous conversation on here a while back with the long gone eazypeazy. Eazypeazy was lauding a survey which had been carried out in the Harlow Green area regarding the 1 & 24 and the never ending cycle of changes between the two.

I can't remember numbers, but the sample size was very small and it was those small respondents feedback that huge operational changes were apparently built on.
Apparently members of the forum knew nothing about surveys, research or much else.
Ironically, I'd been reading some studies that very day around surveys and quoted names, statistics and much more from those books. It appeared quite a few others had some great knowledge too.
He/she went quiet on that subject from there on in.

Even more irony... I was doing some work with a major university just last week on a similar subject.

Edit: https://northeastbuses.co.uk/forum/showt...hp?tid=931 great discussion on sampling techniques

Reminds me of a very dodgy questionaire on the Arriva 57/57A changes awhile back about serving the new hospital by asking people on the whole route whether they'd like a bus to serve the new hospital as a rationale to cut it down to hourly in Seghill. Obviously most people said yes as most the route isn't in Seghill but it totally messed over the people who actually used the bus daily for Gill in Ashington who never did or never will use the 57 to new hospital.

Horribly worded thing, obviously due to 'high customer feedback' it went through, ironically no-one barely ever gets on there and just happened to fit around a timetable with it being pretty useless for people living in Seghill like all hourly services are.