I'm a big believer in a Bus is a Bus so don't complain that it isn't flash as long as its acceptable. Route Branding not only confuses passengers but can have the opposite effect of what its trying to achieve if people do not like the colour or if it doesn't appreciate the area it is serving. I feel that route branding isn't necessary but can have the opposite effect. Leeds is a prime example. First have they're P&R brand and that's it! Those vehicles have very rarely had a venture out onto other routes. Keep a small minority but do not brand most! X-Lines is a great brand having eye catching buses in our cities but the rest can be kept to a nice corporate. I don't agree with SunderlandDistrict, Peterlee Purples and Little Pinks as they are not needed! The people that will use those routes to get in and out of town will not care about a flashy bus but will only care about a reliable, clean, friendly service. Advertising is something I agree on! Very Effective as its eye-catching & normally has a WOW factor element but that is 1 or 2 vehicles. Special Events, Jubilee, 100 years service, Royal Fusiliers, Poppy Appeal, Pride! They are great! Bare Minimum and a small number of specials, not half the fleet. My own opinions. Agree, Disagree but I'm interested on others thoughts.