Would buses become more attractive to passengers, particularly car drivers, if the infrastructure was more tram-like? 

I'm thinking of a situation where the bus follows a main A-road directly into a town or city centre. 

Would it be better if existing stops were removed and new 'enhanced' stops were installed but at longer distances apart?

To my mind better, more substantial bus infrastructure and a quicker journey would certainly help make the bus a more attractive option. Although I can see that people with mobility issues may be disadvantaged as they would need to walk a bit further to get to the 'enhanced' stop. 

I'm wondering if the buses and fares along the route were kept exactly the same, if this infrastructure enhancement alone could encourage people to use the bus who would normally just drive both initially due to the investment and over the long term?