(22 May 2022, 5:04 pm)balise33 wrote Would buses become more attractive to passengers, particularly car drivers, if the infrastructure was more tram-like? 

I'm thinking of a situation where the bus follows a main A-road directly into a town or city centre. 

Would it be better if existing stops were removed and new 'enhanced' stops were installed but at longer distances apart?

To my mind better, more substantial bus infrastructure and a quicker journey would certainly help make the bus a more attractive option. Although I can see that people with mobility issues may be disadvantaged as they would need to walk a bit further to get to the 'enhanced' stop. 

I'm wondering if the buses and fares along the route were kept exactly the same, if this infrastructure enhancement alone could encourage people to use the bus who would normally just drive both initially due to the investment and over the long term?

They need to do much more than maintain the status quo.
* Relying on branding and titivations isn't enough to attract passengers. I think that's clear now.
* Pricing can have a positive effect as long as buses take people where they need and want to be.
* Making the difference bigger between stops may make some difference. But again, if the buses aren't going to the places people need and want to be...

Prior to de-reg and for a few years following, a big chunk of the longer distance type of services (although not express), were limited stop and it undoubtedly had a positive impact on journey times.
As an example, the 723 from Darlington to Newcastle may have stopped twice in Birtley and again twice in Low Fell (I can't remember the actual number) before arriving at Gateshead. 
The local services (such as the 26), were all stops between the same points.

If the enhanced stops had enhanced services calling, local routes were all stops AND buses went where people wanted and needed to be, branding and titivations weren't the be all and end, all along with attractive pricing, then it may work.

There was a thread elsewhere about creating Moto hubs (essentially giant P&R sites alongside motorways) and although some mocked the idea, I did think there is some merit in doing something different.
It may work when various other factors are taken in to account.