(27 Jun 2022, 6:54 am)Dan wrote Go North East hasn’t really launched it yet, clearly due to the lack of available driver resource. What limited Voyager activity there has been undertaken by non-driving staff. This includes hires each evening for the past few Fridays to Durham Cricket, and also two emergency rail replacements to Edinburgh from Newcastle last week.
I don’t think it’s very confusing either - it does (or will do) what it says on the tin, a contract bus and coach hire fleet. It is on the website as one of the names wrapped up in the wider Northern Coaching brand, but the Voyager buses have recently had these logos removed in favour of “from Go North East” which suggests they are looking for Voyager itself to be the leading brand now, not Northern Coaching (where it was becoming a name within a name within a name!)
https://www.gonortheast.co.uk/northern-coaching
Once fleet availability settles down, these buses will be in use on schools only and in between schools, after schools, or on weekends, be available for “extra-curricular activities”. This will include planned and emergency rail replacement, private hires, corporate hires, and similar.
They are all equipped with tachographs and seatbelts - with a variety of different vehicle sizes on offer (Solo, coach, double-deck) to meet the customers’ needs.
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I appreciate it’s perhaps a work in progress then. Adding GNE taglines is probably a good move just otherwise you’re left with people thinking Voyager is a separate company ‘helping Go Northern’ ; which indeed a family member said a few weeks back. In time when the operations grow, the marketing and branding develops and perhaps it has a section on the website so it’s a bit more visible that may well be less confusing in my opinion. I’d say perhaps the livery could have went into the house road strip style - others would probably argue the need for separate brand all together but appreciating the response and the fact we’re delving off topic.