With Xlines and most of these branding changes/launches recently, I feel they maybe could've taken off but it felt a bit too late to the party and then COVID hitting impeded much chance of it taking off in the manner they probs had hoped it maybe could've done.

With the amount of changes in services and brandings over the last several years, the liklihood of making a major impact and standing out is less likely to make too much of a difference especially when quite a few of them [eg Country Ranger] were literally just a new coat of paint, the introduction of WiFi and charging points on buses was quite a big thing at the time of introduction to many but since then they're just there and we know they're usually present now so is less impactful and not much else has come along since to change the experience.