Get rid of the lot, whack it in a standard operating livery
Spend the money saved on recruiting drivers, improving ticketing and fares, the app and the onboard experience.
The Angel, the Sunderland Pineapple, the Washington Little Avocados or the X Lines makes no arse end of difference to the market. People use it because they either have to or don’t want to pay for a taxi. Make it better
RE: Branding - Stay or go?
Wistfully stuck in the 90s