RE: Branding - Stay or go?
You say that, but it clearly has some form of impact - I remember my mam a few years ago ask if the 56 is "the orange one with the flowers", and she doesn't know the first thing about buses other than how to get on. In fact, I was very surprised she even knew the 56 exists, let alone the buses used on it, considering it doesn't go near us. Dad's rather the same - every time he needs to use the bus, he asks if it' the 152 on the hour and half-past the hour (although I think it's at this point where he's just joking).