(24 Jul 2022, 10:33 pm)F114TML wrote You say that, but it clearly has some form of impact - I remember my mam a few years ago ask if the 56 is "the orange one with the flowers", and she doesn't know the first thing about buses other than how to get on. In fact, I was very surprised she even knew the 56 exists, let alone the buses used on it, considering it doesn't go near us. Dad's rather the same - every time he needs to use the bus, he asks if it' the 152 on the hour and half-past the hour (although I think it's at this point where he's just joking).But she’s using that bus regardless…she’s differentiating a product, it doesn’t make it any easier. She’d just say ok, 56, from Springwell Club? Has Newcastle on the front? Great. Did the 28 see an explosion of passengers when it became Waggonway? Was the historically busy 723, 724, 221 and 735 suddenly overwhelmed when it become the 21 24/7 or the Angel? Nope. It’s the 21 to the vast majority of folks and it gets you from the cannon to town
These routes existed way before branding was born and will go on beyond it. Investment in lower fares, simplified timetables, easy ticketing (Jesus Christ the speed of gne contactless ) is what’s needed. Not paint