(24 Jul 2022, 10:55 pm)F114TML wrote What I'm saying is, if the 56 didn't have a strong and constant brand (orange with flowers), would she even know the 56 exists? Probably not, especially given the fact it doesn't go anywhere near to where we live.
What's most likely happened is she's seen one of the branded B9s on it a few times while out in either Newcastle or Sunderland or both, and made a connection ("big orange bus with flowers = 56"). Would she have made that connection if the 56 wasn't branded? I doubt it.
But does it make her use, or want to use the service? I live in GNE land. I’ve never been on the SCNE 39 or 40 for example; but I know it’ll get me along the west road should I need to.