(02 Aug 2022, 12:39 am)col87 wrote The problem Go north east have done they gone to over the top. East Durham worked and it was more than a brand it was like a little company of its own within Go North East it was the local bus service for east Durham. I am baffled why they then thought changing it to indigo which made no sense was a good idea it had no connection to the area.  Same with Tyne Tees Express it was a very simple brand which pointed out it’s the express service between Middlesbrough and Newcastle.  Changing it to just X9 10 then Xlines made no absolutely no sense it says nothing about the service.

The thing is, they got new buses when the brand changed, so they probably thought it necessary to change the livery to promote the fact there's new buses. The change of the X9/X10 to Xlines was inevitable, and they coincided it with the launch of the coaches (side note: think I've already asked this, but how did they handle wheelchairs when it was Caetanos on the X10?). I do like East Durham (although probably just from a nostalgia perspective) - the livery was a bit crap; one of those where it's just a base colour with a logo and tagline slapped on. I guess one of the best things about East Durham is every route operated from Peterlee was East Durham branded, until the X7 came along, so buses were always allocated to ED routes; you very rarely got something not East Durham branded (and similarly you very rarely had an ED bus on something else), except when the X7 was Renowns. As I remember, Drifter allocations were very good in that regard until very recently (perhaps because they're an older spec?).