(02 Aug 2022, 12:39 am)col87 wrote The problem Go north east have done they gone to over the top. East Durham worked and it was more than a brand it was like a little company of its own within Go North East it was the local bus service for east Durham.

See personally I don't see the point in brands like that. Brands need to be unique to specific routes so you can distinguish it from others otherwise what's the point. It might aswell be just GNE and save the bother with difficulties with allocations.

You wouldn't go into a supermarket and see all the Kelloggs products all branded as let's say Super Cereal with the only difference being a small piece of text saying Chocolate Rings or Supergrain. They're all unique like CocoPops or Rice Krispies etc. It's the same with the brands imo.

There's a serious problem in Consett / Stanley now with the X Lines where everything is the same brand so it's pointless or Venture so the branding has no impact. Get shot of it imo and there's nothing different about X Lines X5/X15 buses and say the Diamond to further complicate things.