(05 Aug 2022, 10:35 am)Unber43 wrote There is absolutely no marketing for any routeI'd disagree there.
There's the mobile multicoloured vehicles and then there's stuff that was done around the rebrand of the 53/54 that helps raise awareness of that organisation in Hong Kong (https://www.voltra.org/)
But that's possibly it.
If a bread company had a product which wasn't selling, they would look to increase awareness. Different strategies and techniques would be used to market and sell the product, prior to getting rid of it completely or asking the 'Bread Council' for subsidies.
I'd hope the Bread Council would tell the bread company where to go to be honest and the gap in the market would probably be exploited by another bread company.