For me:

Stop buying new buses, should kept older buses since most where Euro6.
Replace Streetwrights not all with Enviro 400s convert to Euro 6 not mmcs.

Up drivers wages to match other depots in region. Bring back Gold Routes which are higher paid.

Depots should be left alone far now and if needs to close ask all staff first.

Also I do agree stop painting buses indifferent colours, one corporate repaint live Stagecoach and Arriva.

Replace merging single routes into one due to buses not keeping up with timetable and missing, which loses customers.

Bring back old single routes.

Bus fares need replacing into 2 zones Tyne and Wear and Outer Boarder's.
Bring in capped single fares.

X11 ticket where all buses in Tyne and Wear are allow to be used. But should be in Scarborough or Whitby to allow people to explore the towns and valid on East Yorkshire Buses.

Since COVID Double Decker buses nolonger required on certain routes because of passingers level drop.

Company needs to win back customers,
needs to find new revenue bring back adverts.

Should look into more Coach Trips. Day trips for families or OAPs.