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RE: Branding - Stay or go?
I would ditch the branding of individual services with the exception of XLines. I would keep the existing style of the corporate livery but have different colours for each area. Something like: -

Yellow/Orange for Tyne Valley/Tynedale area - All Services to be branded as Tyne Valley Ranger
Two tone green for County Durham (Chester le Street, Durham and Consett) - All Services to be branded County Durham Diamonds
Two tone blue for both North and South Tyneside (Existing Coaster Livery - which is very smart imo!), All services branded Coaster
Silver and Black for Newcastle and Gateshead - All services branded Toon and Tyne
Two tone red for Wearside (Existing S&D Cherry livery - for all services in Washington, Houghton and Sunderland) - All services branded Wear and There
Lilac/Purple for East Durham - All services branded East Durham Explorers

All Xlines would retain the Gold at the front, with the back the corresponding colour of the area they serve.

Branding - Stay or go?
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