(24 Aug 2022, 7:35 pm)DeltaMan wrote Why did they not use the Xlines lady? She garnered a combined 85k YouTube views and over 10k views on Twitter from what I recall

Genuinely impressive numbers whatever your views on if they should do these sort of things.

They aren’t really great numbers at all because you can’t really do anything with them. The product isn’t tangible, you’ve no idea how many of those are agency bought and paid likes, bus enthusiasts or unique views. The removal and degradation of X Lines suggests in fact, it wasn’t relevant. The industry and enthusiasts might have liked it. I can’t see it grew passengers

marketing is fine but this one is fairly empty.

With Quaylink or whatever voltra you’re saying…remember 15 years ago we had electric buses? They were yellow…Well we’ve got them again. So erm, yay for electric.

It’s not growing a route, it’s just switching existing passengers to a newer bus and most won’t care a jot. 

Quaycity is already a decent profile route because of the number of eyes it gets in the city centre, I’m not sure it needed the promotion tbh.