(01 Sep 2022, 5:27 pm)Adrian wrote I'd say that creating a dominating display, in a high footfall location, is a pretty effective way of marketing a bus service. Not only that, but they appear to have ensured that there were numerous stakeholders present, which again is an effective tactic, because they then talk about or discuss with their own networks. 

Digital has been used heavily for this campaign, but we don't know (or need to know tbh) how effective it has been, as we don't have access to the analytics for it. In the past, both TV and Radio commercials have been used, and direct mail drops as you say. 

I don't think what they're doing marketing-wise is bad or ineffective at all, and in fact a lot of the criticism to the team on here is completely unfair. 

I just see it as being against a backdrop of massive disruption and a lack of visible action to resolve it, which is impossible to hide away from, because it's having such a negative impact on people's lives and their livelihood. But I'm sure we'll be repeating this conversation after Arriva's event on Friday.