(07 Sep 2022, 2:27 pm)Drifter60 wrote This argument again…

I think perhaps a few days grace after sizeable fleet movements, service changes and this cyber attack however the whole point in branding is that it does matter. Saying “oh well the bus turned up” or “I don’t care if it’s pink, yellow or green” fails to understand that you’re dismissing the whole purpose of branding. Yes a bus is a bus, but the branding is ‘supposed’ to help market the service, so wide scale examples of an Angel ending up in Hexham or an East Gateshead Rider operating South Shields to Durham defeats the purpose, whilst I appreciate there’s other factors at play.

I think its great marketing. get a angel 21 on the 10 to hexham someone might think wow, this is a great bus that normally runs on the 21 route to durham. ill get this rather than the train.... Branding job done!