(29 Sep 2022, 9:22 pm)ALavery wrote I don’t know why they don’t bring overall branding back? Black cats and peterlee purples (bar one venturing into newcastle) as an example, paint multiple bus types into the brand for multiple routes and then that creates more flexibility and more of an identity for local services. I never understood why the sunderland district brand was all individual brands as oppose to one overall bran just called sunderland district. Or, just paint everything corp and make everyones life easier

It's pointless doing that as the point of a brand is you think, ooo the green Angel that's my bus. If you paint everything in the green Angel then it defeats the point of it.

They tried to copy Trent Barton and Transdev where it actually works but then made an arse of it by changing names every other month and what buses are allocated with then multiple buses in the same brand which just defeats the point of it.

It's like Kelloggs changing it's name of Special K to Supreme K, then Super K the week after or branding everything as Special K so you can't tell the different between the cereals from miles away.