(18 Oct 2022, 6:57 am)Storx wrote I know a lot of you are moaning about the prices going up but imo the biggest cock up was reducing the prices in the first place. It was a sign of desperation in a bad time which has totally backfired in the long term. It's very easy to drop prices but to then put them back up isn't so easy so it's not surprise there's been 3 rises recently.

I wonder what the business plan and forecasting was for that. I'm assuming they'd have one, or why would you dive head first into the risk? I don't think the price reductions were a bad thing, but that's with the knowledge I'll never see the forecasting for it.

There's a bigger question for me in that if you've failed to grow the business with cheap fares, what hope do you have with skyrocketing fares? The problem with everything they're doing now, is that they're going for the easy options and attacking the customers they already have - or at least have for now, but maybe not for much longer...

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