(03 Dec 2022, 5:16 am)Dan wrote These posts look to be serving their purpose to me - with mainly positive reactions, into their hundreds on Facebook (which, by bus company standards, is a decent level of engagement on social media).
Might be seen as pointless, and folk on this forum obviously don’t see the positives behind it and believe the company ought to be prioritising other things, but it’s helping move GNE as a brand in the right direction against the prior backdrop of negativity. Making GNE seem like more of a personable business is something they need to be focusing on, as it will also aid recruitment in GNE being seen as an employer of choice… All these little things help.
Sent from my iPhone using Tapatalk
Choked on my bovril this morning reading that.
I hope they've not paid a consultant to come up with that idea!
Some may argue it has more about him than some managers and decision makers. But a toy elf isn't going to aid recruitment.
Opening up replies, offering sincerity when disgruntled punters contact them, increasing cust svc opening hours etc will improve engagement and perceptions.
As for recruitment: changing management styles, improving rotas, working out timetables, reducing the amount of driver monitoring will all help.
None of them involve an elf.