(11 Jan 2023, 10:42 am)BusesInTheNorth wrote Terrible - Purely Patronising and stands with an expectation that everyone that watches it is on less than £30k.
I will never understand why they can't have similar recruitment campaigns to most other places... 'BUS DRIVERS WANTED'.
Not impressed by the advert at all, that is probably because "I AM NOT A BUS DRIVER".
Haway GNE!

I had a similar thought when I first saw it, but to be fair to them, their target audience is not people already earning a decent salary.  They are looking to tempt people on less than £30k, so directing the advert specifically for their target market isn't a bad approach.  As ever, it's more the tone deafness of the "our employees are so happy they do this ad for us" after the year of abysmal employee relations that the public has seen the company mismanage in real time that jars for me.