(16 Apr 2023, 7:34 pm)L469 YVK wrote Despite all the criticisms of 'marketing fads' (especially pre Featham's GNE - thankfully going back to basics), the Coast Road QA is one where it could be a success if the marketing is nailed on!
I'd say for marketing:
- Common route brand for all services - mainly used for marketing, not necessarily on vehicles but could just be a sticker which blends into each corporate livery
- Dedicated website shared by GNE & Arriva for the 306, 307, 308 and 309 with following information:
* Timetables
* Contact form (forwarded to appropriate operator)
* Route maps
* Ticket options for both operators
- Newspaper and radio advertisements
- Additional joined timetable leaflet for ONLY the 308 & 309 - both offer a combined 10 minute service to Newcastle along common sections and an up to minimum of 15 minutes is still guaranteed ex Newcastle during the day
Then for ticketing:
- Ticketer programmed to accept ALL valid tickets
- TapOnTapOff available on 307 & 309 - integration with Arriva and vice versa
Then for operations:
- Barrier between Stand L & Stand M removed at Haymarket
- 309 & 309 depart from same stand at Blyth Bus Station
- Better coordination between evening 308 & 309 services - would create 10/20 headway rather than flat 15 but main benefit would override this
*307 - xx:10
*308 - xx:20
*309 - xx:40
*306 - xx:50
- Above could also allow extra journeys to be introduced for midweek NUFC fixtures:
* 22:30 & 23:00 - extra journeys to be decided
- 306 withdrawn from Battle Hill Drive - flat 10 minute headway between Newcastle and Billy Mill, could allow 306 & 308 PVR to reduce by a further vehicle to 14x
I don't know how things are done but maybe the bigger reason behind not marketing stuff, is the simple fact Arriva don't want people using GNE and GNE still don't want people using Arriva and they only agreed to it as they were at lockerheads on reducing stuff and both were losing money because of the overbusing.
If someone has a GNE Day Ticket, I can't imagine Arriva getting half the value if it's used on Arriva and vice versa especially considering that ticket is valid on other services aswell and there's no way of telling x used it on y bus.