(07 May 2023, 5:49 am)Dan wrote The Transport North East £1 fare is available to purchase on Arriva, Go North East and Stagecoach buses, but you've only highlighted the lack of promotion from Go North East, when in fact, no operator has openly promoted this.
Both Go North East (https://www.gonortheast.co.uk/TNE-1-pound) and Stagecoach (https://www.stagecoachbus.com/service-up...:31:50:497) have put something on their websites about this, but the latter is pretty well hidden.
The fact that this is Transport North East's fare suggests they will be the ones leading the marketing and communications, and they too haven't put anything on their website or social media channels recently. It suggests that the operators are needing to wait for Transport North East before putting our their own communications.
Nowt like a bit of joined up, effective partnership work is there?
Operators and other agencies, working together in a proactive manner, ensuring a seamless roll-out...