(22 May 2023, 3:34 pm)NEbushopper wrote I honestly don't see the point with route branding. It might be good for a route like the X10 to Middlesbourgh or other long routes but for routes like the 1 or 51/52 it just isn't needed.  It is just a big waste of money repainting buses every year and we all know how much GNE's network has chopped and changed in the last couple of years.

Any good company will always take big risks in the branding department, regardless what business it trades in. If you don't try you'll never know and if you don't take risks you'll just lay dormant and fail to attract passengers and new staff. It's like the big Mac, anyone can make it and give it a different name. You need to standout from the crowd in a day and age where everything is full of competition.