(20 Jul 2023, 2:44 pm)Andreos1 wrote Complicating what?
Making it even cheaper for a day out and incentivising travel for families doesn't sound overly complicated to me.
If there's adults with the kids. Kids are free.
If there's not. Kids pay £1.
Dead easy.
It's the sort of thinking that's seen the industry get to where it is.
Imagine thinking so little of your customers that you think they might get confused by kids under 11 being free, but having to pay £1 for 12-21 year olds.