(09 Aug 2023, 3:02 pm)ne14ne1 wrote Have to wonder if this name is being slapped on purely to save them from painting the buses into Corporate livery, which would be much smarter and certainly more “easy to identify” [as Go North East] than the “distinctive purple colour”, which is what GNE are claiming.I'm sure that keeping costs down is in the minds of all the GNE Managers - a full repaint costs c£2k-£2.5k per bus, whereas removing and applying branding will only be a couple of hundred £ per bus.
Surely if these vehicles had already been in Corporate livery then GNE wouldn’t have bothered creating another unnecessary brand, as a I’d really hoped we’d passed that era.
Why keep flogging a dead horse, right?
Wonder if it’s included in the NSAs too, so the passengers have to keep hearing “This is the Rocket Three Five Four service to…”.
Hopefully we’ve moved on from that now.
As GNE are taking these services (352-355) on largely at their own commercial risk - Arriva's reason for cancelling them quoted on their website "Regrettably, following a review of financial performance, Services 51, 52, 53, 54, 55" will be withdrawn" - then it's not unreasonable for them to keep costs down in the short term, until they can see how the services perform.