(11 Aug 2023, 5:21 am)ne14ne1 wrote Exactly. Thank you.
Keep public transport simple to understand and easy to use.
When branding was introduced it was intended that if it wasn,t successful on one route then the bus could have it removed and new branding applied. Also route branding could also be transfered as happened with the Pink Panthers firstly in Durham then North Tyneside. This however does not work with localised brands. It has only been in recent years where the branding has got a bit to carried away especially in Sunderland and up until the covid pandemic GNE were usually pretty good at keeping branded buses to their specified route.