(11 Aug 2023, 8:49 am)RMF1254 wrote Although, to be fair branding wasn’t started recently, I think it was round about 2006 when the Sunderland area got its first branded routes - Magic Roundabout etc.
(11 Aug 2023, 11:02 am)V514DFT wrote Earlier than 2006
Route branding became more 'in your face' in 2006 when Peter Huntley replaced Paul Matthews at MD.
Up to that point, there was little bits (like Route 308) and Expressliner.