I've been trying to work out what the new logo and forced addition of 'Part of GoAhead' reminded me of, and it's just come to me.
Back when ASDA were owned by Walmart, they insisted on including 'Part of the Walmart Family' on store branding, and eventually added part of the Walmart logo into the ASDA logo.
Unsurprisingly, they ended up binning that off (well before they were sold), presumably because customers didn't like shopping at a store owned by such a massive conglomerate!
I wonder whether, especially with all of the negative press with the Go Ahead brand over the last few years, a similar fate will happen here.
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Repaints into 2019 fleet livery