You are the person solely in charge of franchising in the region.  You love to micro manage.  

What one or two things would you prioritise?

Try not to repeat what’s already been suggested !

I’ll start with:

1: renumber all the routes ensuring there are no duplicates. 

2: standardise liveries getting rid of route branding (perhaps a nice yellow for Tyne & Wear and a red for the rest of the region!)

Yes I know I’m just reverting back to the pre deregulation era!