(14 Sep 2023, 5:48 pm)Chris 1 wrote Certainly agree with all of the above. I’d add the caveat to the people employed to make the decisions - as part of their terms of employment they can’t use a car. Let them work 8/9 hours a day and then wait for a bus in the cold that may or may not turn up, and takes an age to get vaguely to where they want to be.

See, I don't think they should be made to. They should want to. 

If your product is so great or is 'creating desire', then you should be wanting to lead by example in using your services.