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RE: Branding - Stay or go?
(16 Sep 2023, 10:15 am)Fleetmaster wrote I drive all over County Durham and Northumberland for work, and have been quite surprised at how effective a bland corporate livery is in making sure I have absolutely no interest in where these buses go anymore.

I just see numbers, and they don't mean anything, not least since it is not a given that the number 52 you saw in one remote village is the same one you saw a few towns over. The uniformity is even worse given there are now only a few vehicle types in use, the length and frequency much less the traffic type being no determinant to what turns up in in bland red. Not that the paying punter should really have to become a bus nerd to be able to comprehend the utility of the network.

The real tragedy is, given how many of GNEs routes actually travel vast distances while still somehow finding the time to call in at assorted nooks and crannies, it is exactly where route branding would make sense.

London uses route branding too btw, when it is trying to grow new markets and transform travel habits. That was of course the whole damn point of branding the GNE fleet in the first place.

Does it really matter though? Personally I think is one of the big problems as they've ignored the real problems.

Realistically you're going to ever use buses from a specific bus stop to go to a hub somewhere and change, very few people are going to change more than once due to the time etc.

So what buses exist in Hexham in the grand scheme of things is irrelevant, what people need to know it the buses that come from their local stop and that's about it and it's missing in most places where your directed to 3 different operator websites, if at all, pricing is missing and so on. Branded buses won't ever change that as 'Washington' could be anywhere for example. The market for every bus is effectively tiny.

What it does cause though is major allocation headaches, with buses subsituted and since you've now trained people to look for green buses rather than big 21 on the front, major confusing when you end up with things all over the place like at Riverside lately. Not to mention there's no scope to swap buses around ie. you could get 20 E400's at Riverside and one day run them on for a easy day on the 10, then the next on the X10 and so on and not kill buses off.

All branding should be creating good network maps, apps so you can find out what buses you need and where to get on, good information at bus stops and bus stations and so on which is all missing in the main currently.

Branding - Stay or go?
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