(16 Sep 2023, 8:02 pm)Storx wrote Have to relate to this, mind I'd use the X82 - tongue in cheek as it's 10x quicker.I don't think Branding as in names are the issue i think its the constant changing of the colour, the current Blue Drifter is the best one and shouldn't be changed, same could have been said with the old Coaster Blue before it was changed.
The brands have just caused confusion imo since some of them have been changed more times than GoNorthEast have pissed around with the local routes in Washington.
Are we going for the Creme Drifter, Green Drifter, The 9's, The Sunderland Blues, The Sunderland Violets, East Durham Explorer or Corporate bus? As that's what has been on the 61/9/61/61A in the past decade and no doubt there's other routes even worse.
Also if someone can use BusTimes, I'd be concerned if they don't understand the number of the route. BusTimes is not user friendly unless ironically you know the route number you want as brands aren't mentioned on there...?
I feel like the constant changing of colours and the "layout" of the livery is whats hurting branding. Going from Indigo to Peterlee Purples just keep it as IndiGo, same with the 39 Doxford Park Clipper was a good name imo, now its been through a billion, same with the 2/2A i would rename it back to the Silver Arrows.