(16 May 2024, 10:51 am)Adtrainsam wrote Go North East's new advert has been released, titled 'Get your bum on board'...
https://x.com/gonortheast/status/1791057586814349544
Personally, the tune is alright but surely a less cringe/more professional message could be used e.g. 'Get yourself on board'
It's a load of crap to put it polite. There's absolutely nothing to sell people to get actually get on a bus and it's cringe as hell.
I'm really unsure who it's targeting. You'd literally be better having a campaign with the most boring man standing in front of a white wall saying: This is a bus, it costs £2 single fare. Get on board.
Least the £2 actually advertises something.