(16 May 2024, 11:23 am)Storx wrote It's a load of crap to put it polite. There's absolutely nothing to sell people to get actually get on a bus and it's cringe as hell.

I'm really unsure who it's targeting. You'd literally be better having a campaign with the most boring man standing in front of a white wall saying: This is a bus, it costs £2 single fare. Get on board.

Least the £2 actually advertises something.

I agree, I think the £2 fare is mentioned very briefly in the lyrics(?) but they do actually need to promote what could incentivise potential passengers. 

The TNE fares need to be shouted about more. £1, £2, £3, £6 etc. fares is what might drive people to use the bus.