(14 Feb 2014, 8:43 pm)Dan wrote Which is why higher management are in the process of rolling out new schemes to combat odd workings.
Which is why I supporting their decision to do so by providing some general examples.
Well there's a certain excuse of passengers not caring, I don't think the majority give too much interest etc. but passengers do come to identify services by the colour of the bus. Durham bus station can get busy, it's often chaotic and it's sometimes you end up not really seeing what buses are coming a recent example i can usually my Prince Bishops solar coming in however other week it was a Fab56 solar. A lot were confused and didn't go to board, until I had said is that the 20 when people were like 'oh yeah' and got on.
Everyone likes to say there's no meaning to fab56/fab57 but these are two most recognised brands. I'd thinks people prefer branded buses but ultimately it's comes down to a bus is better than no bus. And I do think brand recognition is something that should be taken seriously.