If Arriva we're looking for a route change for the 306 (and no, I'm not being biased towards GNE, I'm looking from a marketing POV), I'd say this would be likely:

- Pulling it out of Battle Hill due to GNE dominating the corridor with 11 buses per hour.

- It would operate the same route as the 308 to Billy Mill to provide a more even frequency and to stop the 10 minute gaps between the two services. 308 would run more on time therefore, preventing GNE's latest investment of high spec B9's putting the 308 under threat with regards to timings and facilities.

- Might no longer serve Morrisons and Broadway and between Tynemouth and Whitley Bay, follow the GNE Coaster route to take advantage of the Wrekenton runs that can be prone to reliability issues.

- Frequency no longer sacraficed for the X9 meaning that both services would be able to cope and run to time.

- Could serve Bedford Street to gain more custom between North Shields and Whitley Bay.