(15 Dec 2024, 12:15 am)Storx wrote
To be fair Easyjet really aren't that cheap nowadays, especially last minute. British Airways are quite often just as competitive, especially if you want things like a case.
It's more dynamic pricing though that makes the money though, not sure you could really apply it to public buses though. I'm personally not a big fan of it either on public services, the LNER trials lately are horrific with fares through the roof.
And BA adapted their model because they were seeing passengers move to the cheaper airlines.
It's pretty obvious things like the upselling and dynamic pricing would be a total step change for bus operators and I'm unsure if it would ever work.
However it is proven that lower fares can be attractive when growing passenger levels. Particularly for those who are elastic and have an option.
The rhetoric that we have seen repeatedly from operators pushing for more expensive car parking and by virtue the fares look more attractive hasn't worked.
Subsidising fares via the Taxpayer isn't a sustainable, long term option.
What alternatives are there?