(Yesterday, 10:07 am)Superman wrote Maybe pushing people into the day ticket instead?

Or, into singles? 

For many, 2 trips per day is all they need. Take the Cramlington routesaver, when increased to £26 a week it’ll be cheaper for folk to buy 10x £2.50 singles, and then I imagine Arriva will actually get more money this way through government/NECA reimbursement?