(Yesterday, 10:07 am)Superman wrote Yikes! Some are a big jump. Lots of variability suggests purposeful decision by product rather than a blanket increase which is normally the case.

You can't really compare with the train though, as it's fares are subsided along the Northumberland Line, so they aren't the real 'commercial' fare.

Maybe pushing people into the day ticket instead?

Aye possibly, not sure it's a good move though - ignoring extra revenue from the government handouts.

Seems dangerous to me as if people are using singles and you do something to piss people off then they've got no commitment to keep using your service, at least if you have a weekly / monthly ticket then you're stuck with them for a few extra days / month to try and win then back. 

That said there badly needs to be need NECA/TNE/whatever it is this week weekly and monthly tickets imo as intermodal travel is still stupidly expensive in the North East right now.