(11 hours ago)Superman wrote Yikes! Some are a big jump. Lots of variability suggests purposeful decision by product rather than a blanket increase which is normally the case.
You can't really compare with the train though, as it's fares are subsided along the Northumberland Line, so they aren't the real 'commercial' fare.
Maybe pushing people into the day ticket instead?
Or increasing their reimbursement from the Day Tickets? The North East capped fares scheme works on a 'revenue forgone' basis - it's no partnership: https://www.northeast-ca.gov.uk/download...eme-v3.pdf