Roger asking for things of which even Martijn cannot control.

The 'brand' for example is set by Arriva PLC and fits their agenda for their Central Europe businesses more than anything, Arriva UK Bus (who are simply a small entity of the wider group) will fall into line in that respect. Martijn will not have the authority to introduce "Ashington Apples" or "Blyth Bananas" for example.

I think people are under some kind of illusion that Martijn will make sweeping changes, right down to local levels, with the frequency of the X12 improved to every 10 minutes through Low Fell (or similar unrealistic suggestion). Roger included in that list. Unfortunately, it just wont happen.

Martijn will be accountable for Arriva UK Bus hitting an EBIT target that goes towards the wider Arriva profit target set by iSquared. Whatever we all wish for, whatever we all think should be done better (or even just done at all, for a start!), only that top number will matter to him - or he will be gone as quick as he arrived.